Need to bounce straight to the reply? The very best junk mail service for most individuals is PostcardMania.
Unsolicited mail is an efficient and reasonably priced approach to drive model consciousness and generate contemporary leads. With it, you may put your message in individuals’s palms and goal the streets and neighborhoods that matter to your success.
It’s a superb alternative for each new and established companies to succeed in new shoppers who in any other case could not see an organization’s digital presence.
The 8 Greatest Direct Mail Companies of 2023
There are dozens of junk mail companies on the market, so we narrowed it right down to our prime eight utilizing an in-depth methodology.
The entire firms on our listing will print, stamp, and ship your flyers, postcards, or brochures for you. Some companies go additional by offering design templates and serving to you create an inventory of viable addresses.
Greatest Direct Mail Companies Opinions
Under, you’ll discover in-depth critiques of the advantages, drawbacks, and use circumstances for every of our prime choices. Learn on to search out the best choice for your enterprise.
PostcardMania — Greatest for Multi-Channel Advertising and marketing Campaigns
PostcardMania is nice for high-volume postcard junk mail because of its wonderful bulk reductions. It’s additionally a fantastic choice if you’re seeking to make junk mail one among many advertising and marketing channels.
Let’s check out the standard junk mail choices first. PostcardMania provides the next companies:
- Postcard printing
- Postcard design
- Direct mailing
- Bulk mailing
- Mailing lists
- Each door junk mail (EDDM)
Whereas it provides stellar postcard and brochure mailing marketing campaign choices, the place the corporate actually stands out is with its In every single place Small Enterprise product.
It is a multi-channel advertising and marketing effort that features junk mail. Along with mail, you’ll additionally profit from focused Fb follow-up ads, Instagram advertisements, Google follow-ups, and name monitoring. It even contains YouTube advertisements. All the pieces follows the identical design because the mailers, giving your prospects the identical message all through all of your advertisements.
The In every single place Small Enterprise product tracks your direct mailing items utilizing a proprietary barcoding system. This helps you determine the place the playing cards are within the mail, so you may put together for brand new prospects to reach.
PostcardMania claims to have greater than 111,000 enterprise prospects. On its web site, it highlights many case research from these prospects, serving to you perceive how PostcardMania’s expertise can probably assist your enterprise.
Pricing for high-volume standard-sized postcards begins at simply $0.05 per piece. You seemingly gained’t discover a higher bulk price within the {industry}. Different high-volume charges embody:
- Jumbo Postcards – $0.10 per piece
- Colossal Postcards – $0.13 per piece
- Tri-Fold and Bi-Fold Brochures – $0.13 per piece
- Quadfold Brochures – $0.12 per piece
- Door Hangers – $0.09 per piece
- Full Web page Flyers – $0.13 per piece
- Enterprise Reply Playing cards – $0.09 per piece
- Enterprise Playing cards – $0.03 per piece
PostcardMania even targets the individuals who obtain your promotions within the mail throughout digital promoting channels. It brings a number of campaigns collectively for lead era and model consciousness.
For a restricted time, you will get 1,000 postcards printed free together with your first Postcard Mania order.
VistaPrint — Most Postcard Designs
VistaPrint is likely one of the hottest printing options on the market. Whereas it’s greatest identified for enterprise card printing service, it additionally provides a fantastic junk mail postcard service.
It contains greater than 1,000 postcard designs too—so it’ll seemingly have one thing that’s best for you and your model.
Merely design your card, ship in your listing of addresses, and VistaPrint will deal with the remaining. VistaPrint has each customary and outsized postcards.
One different service we actually like is which you can purchase a focused listing instantly by means of this platform as nicely. These lists will be focused to audiences by demographic knowledge, like revenue, hobbies, new owners, and even B2B-targeted industries.
VistaPrint is nice as a result of it has so many different services. Regardless of your advertising and marketing wants, VistaPrint has you coated. Some fashionable classes embody:
- Promotional merchandise
- Labels and stickers
- Baggage and Clothes
- Signage
- Commerce reveals
- Advertising and marketing supplies
- Enterprise playing cards
Having promotional merchandise accessible can simplify issues for you versus utilizing a number of firms for creating mailings and promotional merchandise. VistaPrint delivers packaged candies, clothes, water bottles, pens, machine chargers, and extra merchandise. You need to use the mailer to vow promotional presents to new prospects, utilizing VistaPrint for the whole lot.
Normal-sized 4″ x 6″ postcards begin at $72.98 for 50 recipients. However like most mailing companies, the value per merchandise will get higher with increased portions.
It’s $329.98 for 500 recipients, $1,469.99 for two,500 recipients, and $2,622.99 for five,000 recipients. This brings the value per postcard to $0.66, $0.59, and $0.52, respectively.
The speed drops under $0.50 per card with portions of 20,000 or extra.
If you’d like your mailing service from the identical supplier as your promotional merchandise and printing wants, VistaPrint places it multi functional place.
For these of you who’re environmentally-conscious and anxious concerning the planet, you’ll be comfortable to study that 95% of the paper VistaPrint makes use of is FSC licensed. Which means that it’s sourced from forests which might be managed responsibly, and due to this fact limiting opposed impacts on the surroundings.
Get began with VistaPrint.
PsPrint — Most Choices for Mailer Kind
PsPrint provides a variety of merchandise accessible for junk mail.
In actual fact, it provides ten varieties of mailers to ship to potential prospects. That’s rather more than different companies which regularly provide only one or two mailer choices.
It’s additionally value mentioning they provide mailing listing processing (CASS certification, inkjet addressing, and postal resorting), foil stamping, die slicing, and even a graphic designer to work with you to get precisely the look you need.
PsPrint’s merchandise embody:
- Brochures
- Door hangers
- Flyers
- Magnets
- Newsletters
- Postcards
- Rack playing cards
- Gross sales sheets
- Stickers
- Reward labels
It is a enormous number of direct mailers they’ll ship for you.
If making use of eco-friendly printing companies is vital to your enterprise, PsPrint has a number of choices accessible. PsPrint provides recycled paper inventory to your mailings, if desired, in addition to soy-based inks that also ship the colourful colours you wish to see.
Moreover, PsPrint has printing services in a couple of totally different areas unfold throughout america. This sort of setup permits PsPrint to scale back the space over which your merchandise should journey, lowering the fossil gas influence of receiving your order.
PsPrint provides a fast turnaround as nicely. In simply two to 5 days after printing is full, your order will be mailed.
The complete course of can be managed on-line. Simply choose your product, add your paintings, and fasten your mailing listing.
PsPrint will even ship you further prints that weren’t mailed. The “overs” are free in the event that they match into one field.
For these of you who don’t have a mailing listing, PsPrint will show you how to create one in lower than quarter-hour. Simply reply some questions associated to your goal market primarily based on age, revenue, ZIP Code, and different particulars.
By way of pricing, charges are primarily based on the kind of mailer, amount, and manufacturing time. That will help you get a way of the fee in comparison with different choices on our listing, we’ll check out some standard-sized postcards.
For full-color back and front with 5 enterprise days of manufacturing time, you’re taking a look at roughly $337 for 500 items. The whole job would value about $1,383 for two,500 postcards and $2,635 for five,000 postcards.
This places the speed per card between $0.52 and $0.67, which is in the identical ballpark as different choices on our listing.
The associated fee truly doesn’t bounce an excessive amount of for those who expedite the turnaround time both. For instance, 2,500 customary publish playing cards prices roughly $1,560 for one-day manufacturing time—which is just about $175 extra in comparison with the five-day manufacturing. That’s actually not too dangerous if it’s essential to get one thing mailed shortly.
If you wish to get your palms on a completed product earlier than making a decision, join a free Pattern Package from PsPrint.
For a restricted time, you too can get 15% off your first buy by offering PsPrint together with your e-mail deal with. Simply head to the web site, and look forward to the popup immediate to look.
Gunderson Direct — Greatest for Fingers-Off Advertising and marketing Campaigns
Gunderson Direct is a full-service direct advertising and marketing company. Meaning its representatives will work with you to create a completely personalized junk mail marketing campaign that’s excellent to your model.
With greater than 20 years of {industry} expertise, these reps provide you with the whole lot it’s essential to get essentially the most out of your junk mail campaigns. Faucet into their experience to create mail campaigns that complement and work together with your advertising and marketing technique.
You’ll begin with a session with the Gunderson Direct crew. As a full-service company, Gunderson makes positive each side of your program is optimized for achievement—from testing to knowledge, messaging, and provides.
From that session, you’ll get all of the insights it’s essential to construct a profitable program.
Gunderson Direct will help you create junk mail collateral out of your in-house database in addition to exterior sources. This helps be certain that your lists are extremely focused for optimum outcomes.
Its award-winning design crew will give you focused, print-ready artistic and its manufacturing experience ensures you’re mailing out high-quality materials. They even have an in-house copywriting crew to make sure the phrasing of every marketing campaign is optimized for achievement.
From begin to end, the corporate will care for each side of your advertising and marketing marketing campaign for you, ensuring to seek the advice of with you as wanted to verify it will get the outcomes you’re in search of.
These companies even embody in-depth reporting and analytics so you may measure your success. That’s a uncommon providing relating to junk mail companies.
It’s also possible to benefit from a fast junk mail efficiency calculator that will help you estimate the prices of your campaigns and the potential ROI.
Get in contact with the Gunderson Direct crew to get a customized quote to your firm’s junk mail wants.
Printing for Much less — Greatest for Focusing on Particular Neighborhoods
Printing for Much less is a widely known and dependable junk mail service.
It’s a one-stop store for each printing and mailing.
The corporate provides a variety of instruments like free templates, junk mail suggestions, and integration with advertising and marketing automation platforms. Additionally they have web-to-print for workers in order that they have easy accessibility to gross sales and advertising and marketing collateral.
The place it actually stands out is within the Each Door Direct Mailing (EDDM) service. This service lets you decide a selected neighborhood or area that you just wish to goal and ensure your mailers get to these homes.
That is nice for selling your restaurant or retail enterprise’s opening day, native promotions, and different location-specific ads.
Whereas a couple of different companies on this listing provide EDDM (resembling NextDayFlyers), none of them provide it with the quantity of number of mailer varieties that Printing for Much less offers you.
This model additionally has loads of expertise working with political campaigns to verify their mailers get out to constituents and potential voters. For those who’re holding an elected workplace (or aspire to), we extremely suggest Printing for Much less.
One other factor we like about Printing for Much less is that their individuals actually stand behind their product. In case your mailing and printing aren’t on time, they’ll totally reimburse you to your incurred prices. That eliminates loads of the nervousness that surrounds large advertising and marketing initiatives.
Earlier than you begin producing and mailing at scale, PFL offers you customized free printing samples. You’ll be able to select from totally different paper varieties, weights, coatings, binding choices, and results to see which one is the perfect for your enterprise.
NextDayFlyers — Greatest for Quick Turnaround Instances
True to its identify, NextDayFlyers offers you an extremely fast turnaround to be sure to get your mailers out shortly.
In actual fact, the corporate provides subsequent enterprise day printing turnaround. Though you’ll pay further for this premium service, it’s a superb choice for time-sensitive provides and campaigns.
NextDayFlyers works with companies throughout a variety of industries, together with:
- Dry cleaners
- Eating places
- Actual property
- Banks
- Insurance coverage
- Grocery
- Auto sellers
- Authorized
It’s a prime choice to contemplate for any native enterprise that depends on foot site visitors from native prospects.
With NextDayFlyers, your organization can ship:
- Postcards
- Brochures
- Mail rack playing cards
- Customized merchandise
NextDayFlyers will retailer your stock, confirm addresses, presort your merchandise, and ship your mail. It’s also possible to lease mailing lists for campaigns as nicely.
Navigating by means of this platform is simple. Merely select the scale of your flyer, customise the cardstock, add a gloss or matte coating, and choose your amount. You’ll be able to create paintings instantly on their web site or add your individual file.
NextDayFlyers can also be a superb alternative for companies in search of Each Door Direct Mail (EDDM) options. That is excellent for mass postcard campaigns.
These work very well for grand opening bulletins, weekend gross sales, and different particular provides which might be time-sensitive.
They provide 4 customary EDDM sizes to selected from, serving to your mailers stand out from the gang. However you too can ask NextDayFlyers to create a totally customized dimension to your EDDM postcards
You’ll see the fee to your junk mail marketing campaign in actual time as you proceed to make adjustments.
Cactus Mailing — Greatest for Coordinated Google Advert Campaigns
Cactus Mailing is an easy and easy junk mail service that gives nice postcard and brochure mailers—together with a singular providing targeted on Google Advertisements.
High companies embody:
- Unsolicited mail postcards
- Unsolicited mail brochures
- Focused mailing lists
- Mail piece design
- Name monitoring
The place this model actually shines, although, is in its Good Advertising and marketing product. This service helps you create a coordinated Google Advertisements marketing campaign that compliments your junk mail marketing campaign, driving higher outcomes. Doing so will improve response charges which boosts each leads and gross sales.
This program contains Google show advertisements together with touchdown pages to help your junk mail postcards and brochures.
This differs from the multi-channel providing of PostcardMania as a result of Cactus focuses solely on Google Advertisements. PostcardMania provides Fb and Instagram advertisements together with follow-ups.
A number of the prime industries utilizing Cactus Mailing embody dentists, eating places, salons, spas, church buildings, actual property, retail, and health. Cactus excels at creating stunning brochures to advertise your enterprise.
One more reason to contemplate Cactus Mailing is its nice specials whenever you mix multiple service. The corporate runs these specials frequently, so that you at all times have an opportunity to avoid wasting.
SaaSMQL — Greatest for SaaS Lead Technology
SaaSMQL provides account-based demand era for SaaS companies. That is extraordinarily distinctive in comparison with the opposite junk mail companies on our listing.
In case your group falls into this class, SaaSMQL ought to be a best choice to contemplate.
Usually, junk mail isn’t related to SaaS. However SaaSMQL has revolutionized the best way you strategy lead era technique by utilizing junk mail to create leads and alternatives with mid-market and enterprise-level prospects.
One among its shoppers generated greater than 50 certified conferences utilizing a junk mail marketing campaign in lower than two months. This generated over $2 million.
This success is attributable to SaaSMQL’s distinctive strategy. As a substitute of simply sending a flyer or a postcard, SaaSMQL sends packages to companies.
This stands out in comparison with the tons of of emails, calls, and spam these recipients get every day. No person goes to throw a bundle within the rubbish with out a second thought.
Along with junk mail, SaaSMQL helps you with different account-based advertising and marketing campaigns and analytics. It has the whole lot you want for SaaS demand era throughout a number of channels.
Learn how to Select the Greatest Direct Mail Service For Your Enterprise
Each junk mail service is exclusive. Discovering the perfect one for your enterprise isn’t unattainable to do by yourself, however generally is a problem. That’s why we created this listing.
We studied six key areas to see how every service stacked up and narrowed down our selections primarily based on the outcomes. Use these standards to search out the suitable service to your particular enterprise wants.
Trade-Tailor-made Options
An area mom-and-pop restaurant isn’t going to want the identical companies as a multi-million greenback B2B firm. That’s why they shouldn’t go to the identical place for junk mail companies.
Analysis the industries every direct mailer targets. For instance, Gunderson Direct focuses on telemedicine, B2B firms, and monetary advisors. SaaSMQL is, because the identify would counsel, a fantastic alternative for SaaS firms.
PostcardMania, alternatively, helps any enterprise that depends on postcards and brochures as a part of its advertising and marketing efforts. These embody AC and heating, eating places, roofing, and actual property, to call a couple of.
When researching direct mailing companies, be sure you see who a few of their previous shoppers are, too. Have they got options to focus on your particular prospects? Can they successfully promote your choices? If not, they’re not the suitable service for you.
Mailer Varieties
You will have particular advertising and marketing wants at this time, however what if these evolve sooner or later? You wish to discover a direct mailer that provides you choices.
Widespread mailer varieties embody:
- Postcards
- Flyers
- Invites
- Greeting playing cards
- Brochures
- Newsletters
- Catalogs
- Booklets
- Customized merchandise
A postcard could be greater than sufficient for your enterprise to advertise one thing easy like an upcoming occasion or sale. However if you wish to ship out extra detailed details about your group, a brochure or catalog could be extra acceptable.
A service like Gunderson Direct provides a greater diversity of choices that embody letters, brochures, and extra. They’ll even work with you to assist plan out the simplest junk mail marketing campaign to your model.
Much less generally, firms like SaasMQL even ship packages by way of junk mail for sure enterprise varieties. Discovering a service with numerous choices could show you how to preserve the identical service supplier irrespective of how your advertising and marketing efforts increase.
In fact, the converse is true, too. Some companies, like PostcardMania, are restricted of their choices—however they excel at what they do. For those who solely want postcards or brochures and don’t anticipate that want to alter anytime quickly, selecting a service that makes a speciality of that space is one other good technique to comply with.
Eye-Catching Designs
When performing a junk mail marketing campaign, it’s very important to seize the eye of the recipient. Take into consideration all of the mailings you obtain every day. Having an attention grabbing mailing offers you a greater probability of standing out in a crowded mailbox. The ultimate product ought to:
- Have a satisfying design that enhances the message, reasonably than detracting from it.
- Present an informative message that the recipient can perceive it in a few seconds.
This generally is a very robust steadiness to realize. Nonetheless, a trusted junk mail service can pull off this steadiness, all whereas sustaining the distinctive feel and look of your model.
Some companies provide industry-specific templates. For instance, PostcardMania has particular postcard designs for realtors. Templates are a fantastic place to begin whenever you don’t have expertise with graphic design.
Though some mailing firms dictate issues like the scale and paper high quality of the mailer, others present extra versatility. In case you have a selected imaginative and prescient of what your mailer ought to appear to be, you want some choices for dimension, end of the paper, and print high quality.
Ask the junk mail service firm for examples and case research. While you see examples of previous designs the corporate did, it could assist you determine whether or not the corporate can match your concepts and expectations.
In case you have a selected picture that you just wish to embody in your mailer, for instance, the service should be capable of match the print high quality you want for that picture.
Keep in mind, although, that the service might be showcasing its greatest work by means of its case research. In case you have a small price range, you might not be capable of afford to match the standard you see within the case examine instance.
You will need to observe that typically the value for his or her graphic design companies is separate from their junk mail service. For instance, PostcardMania provides graphic design as a separate providing, whereas Gunderson Direct provides it as a part of your entire bundle.
The incorrect design alternative can find yourself being a poor reflection of your enterprise. So don’t gloss over this aspect as you’re evaluating totally different mailing companies side-by-side.
Supplemental Companies
The very best junk mail service firms provide further advertising and marketing merchandise to assist help your junk mail campaigns. This will have a major influence in your backside line.
For instance, PostCardMania additionally offers you an omnichannel advertising and marketing plan, together with Fb, Instagram, and Google advertisements, together with name monitoring, comply with ups, and mail monitoring.
It is a cost-effective approach to preserve your advertising and marketing efforts centralized and targeted. It’s additionally simpler to work with only one firm as an alternative of attempting to juggle a number of distributors directly and hoping they’ll work collectively in unison.
Keeping track of supplemental companies past direct mailing is an effective way to align your digital and conventional advertising and marketing methods. That is essential for companies that require a number of touchpoints to transform prospects.
When individuals see your flyers, together with digital advertisements and telephone calls, your model consciousness will begin to skyrocket. Protecting all of this beneath one roof helps be certain that your branding and message are each constant for every marketing campaign.
VistaPrint can whip up a ton of actually cool on-brand promotional swag for you, like purses, hats, or no matter else you assume individuals will use. The purpose is to get your organization identify on the market past easy mailers. Even for those who don’t want each service an organization provides at this time, it’s good realizing it’s accessible and at your disposal sooner or later.
Turnaround Time
Whereas this is probably not an important aspect to search for in a junk mail service, there are particular situations when companies have to get time-sensitive promotional mailers out to prospects.
It’s an enormous waste of cash if somebody receives a mailer with an expired coupon. It’s additionally a poor reflection of your enterprise within the eyes of the recipient.
While you’re evaluating the timeline, it’s vital to grasp that direct mailing firms are literally providing a number of companies.
First, they should design and print what you’ve ordered. However these supplies nonetheless have to be mailed out and delivered. After printing, the standard turnaround time for mailing ranges anyplace from the subsequent day to 10 enterprise days.
Some junk mail companies provide the choice to pay further to get your mailers out quicker. However we suggest discovering a service that works shortly with none further prices.
NextDayFlyers is a good choice to contemplate for those who’re in search of quick turnaround instances.
Advertising and marketing Marketing campaign Help
Blindly sending mailers to lists isn’t at all times efficient. Even for those who’re utilizing a focused listing, you continue to have to have a strategic strategy to your junk mail campaigns.
Deal with this like every other advertising and marketing marketing campaign that requires you to create a plan, monitor outcomes, and measure the ROI. That is the one approach to know in case your mailers are literally producing {dollars} or if it’s essential to pivot the technique.
For those who don’t have an in-house advertising and marketing crew otherwise you’re struggling to cope with this by yourself, you may search for junk mail companies that embody advertising and marketing help.
Gunderson Direct is a superb instance. As a full-service advertising and marketing company, they concentrate on guaranteeing your campaigns are optimized for achievement.
Greatest Direct Mail Companies: Your High Questions Answered
The High Direct Mail Companies in Abstract
Unsolicited mail works very well in lots of conditions. It’s straightforward to lose sight of this whenever you’re targeted on e-mail, on-line ads, and different digital advertising and marketing techniques.
PostcardMania is the perfect direct mailing service for many companies. No matter your price range, printing wants, or junk mail technique, you’ll find what you’re in search of utilizing the critiques and proposals on this information.