Eight Methods To Use TikTok To Improve Transparency With Your Prospects

For companies, TikTok is a platform with potential past collaborating within the newest dance craze or humorous development. With over 1 billion month-to-month active users, TikTok is stuffed with potential prospects in your model, and its easy-to-use video-sharing capabilities make it the right platform for growing transparency along with your followers and constructing the belief crucial to draw new shoppers. However how do you have to get began?

Right here, eight members of Young Entrepreneur Council provide just a few of their suggestions. Take into account implementing one or all of those inventive concepts into your video advertising and marketing technique to construct a greater relationship along with your present prospects and attract new ones as nicely.

1. Share ‘Unboxing’ Movies

Manufacturers can enhance transparency with their followers and attract new prospects by way of video-sharing platforms by way of “unboxing” movies. Such movies can assist showcase the standard of their merchandise and the eye to element that goes into their packaging and supply. This can assist construct belief with current prospects and attract potential prospects to purchase from them. – Andrew Munro, AffiliateWP

2. Reply Buyer Questions

Video-sharing platforms like TikTok are nice for “Ask Me Something” periods or Q&As. These assist manufacturers reply the general public and tackle their queries about completely different merchandise or processes. Not solely does this assist enhance transparency, nevertheless it additionally permits manufacturers to have interaction their respective goal audiences, which in flip can draw promising leads or prospects. – Stephanie Wells, Formidable Forms

3. Doc Your Entrepreneurial Journey

Probably the most inventive approach manufacturers use video platforms like TikTok is by documenting their firm’s entrepreneurial journey as if it had been a actuality TV program. Individuals love following an excellent entrepreneurial story in actual time. Via drama, intrigue and transparency, you possibly can seize consideration on video-sharing platforms and switch it into paying prospects who really feel personally invested in your success. – Rob Hoffman, Contact Studios

4. Spotlight The Affect Of Your Mission And Work

Manufacturers can use TikTok to share details about their values, mission and objectives and to showcase the work they’re doing to make a constructive influence on the world. This may embody content material that highlights the model’s sustainability efforts and charitable work that aligns with the model’s values. Manufacturers can assist followers perceive their motivations and construct belief and credibility. – Vikas Agrawal, Infobrandz

5. Provide A Behind-The-Scenes Look

One inventive methodology is to create behind-the-scenes content material that offers a glimpse into the internal workings of the model. This may embody movies exhibiting the manufacturing course of for the model’s merchandise, the day by day operations of the corporate or the individuals who work there. On this approach, manufacturers can assist construct belief and exhibit their dedication to transparency. – Candice Georgiadis, Digital Day

6. Focus on The Good And The Unhealthy

Sure, it is essential to share your organization’s successes, nevertheless it’s additionally essential to share your challenges and struggles. Prospects can discover out any element (good and unhealthy) of your organization if they need. Displaying each the positives and negatives will assist your viewers view your organization as trustworthy, they usually’ll higher join with the genuine individual behind the model. – Shu Saito, All Filters

7. Showcase Real Buyer Evaluations

Video-sharing platforms like TikTok are nice for social proof. Persons are usually indecisive on the subject of making purchases and depend on suggestions from others. Sharing real buyer opinions and testimonials for various use instances ensures transparency as you assist folks determine whether or not or not your model is a becoming resolution for them. That absolutely helps appeal to extra prospects. – Chris Klosowski, Easy Digital Downloads

8. Assist Prospects Remedy Their Issues

Manufacturers can leverage platforms like TikTok and join with a related viewers by serving to them remedy their issues. Providing options to points readily confronted by an viewers representing a specific area of interest permits manufacturers to construct belief and appeal to new prospects. Plus, importing solution-oriented how-to content material will increase transparency and humanizes a model, making it relatable to the viewers. – Jared Atchison, WPForms